WEB
DESIGN SERVICES
An affordable web design service is what you get when ProHQ designs your
web site. We will design your web site, help with your web promotion and hosting, and
submit your web at a fraction of the cost of comparable web design services... contact
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The Basics Of Effective Web Site Design
This may sound strange but it is a major downfall for many web sites. When developing a
mainstream web site there is a tendency to forget that many different visitors with different
needs, browser preferences, connection speeds, and monitor resolutions will visit the web
site.
Getting the visitors to your web site is only part of the battle. The lack of traffic has kept
many webmasters and site owners awake at night and to make sure you have a steady stream of
visitors to any web site takes diligence or a lot of money to spend on Search Engine
Optimization specialists and online/off-line advertising. Nevertheless, web site traffic means
nothing if your visitors cannot use your web site once they visit it. It is the same as going
to a store that is out of business.
The majority of visitors will not wait for your pages to load. Instead they will just find
another web site to visit; your web pages must be as fast as humanly possible at all times.
Creating slow loading pages is only smart if your intent is to lose visitors.
If your web developer designed your pages for viewing in only one of the major browsers, you
need to correct that situation. There is more than one web browser being used online. Your web
sites success or failure depends on your visitors and the impact your web site has on them. If
you are selling products, services, or your web site is advertisement for your business, it
has to be seen and the content needs to be read. If your web pages cannot be accessed those
visitors will leave.
That is why you have invested money developing a web site and putting it online. If this were
your off-line business, would you limit the number of customers you would do business with?
You are, in essence, doing that very same thing. Every visitor to your web site is a potential
customer; but not if they are using a browser that your site is not designed for.
Your navigation structure should speak for itself; do not have your visitors trying to figure
how to navigate from page to page. No visitor should have to use ESP or download an
instruction manual in order to use your web sites navigation. Just because you know how to use
it or you know what all of those symbols mean does not mean that everyone else will know too.
Have your web site navigation structured so the visitor can easily access what they want. If a
visitor cannot access a specific item of information or product in 3 clicks or less, you may
lose that visitor out of frustration. If the visitor gets lost within your site because of a
poor navigation structure or cannot find what they are looking for they will leave your web
site.
Condense textual content
Today's surfer has time and attention constraints, design the text on your site to grab them
quickly and not overwhelm them with information. One good rule is the 60 second
rule. If I can't read your front page in 60 seconds I'm gone.
That is it! Nothing more to discuss, never use them! They are fine for a content site,
but if you have a product to sell, that is what you want your visitors to see. Not the
latest X2 ad.
Just because you like it does not mean that everyone else will also like it. If you must use
music, then give the visitor the choice to listen to it or not.
When building your web site you have to leave all personal preferences out of it. You are
creating your web site for the masses so your web site must be designed with the masses in
mind.
New web site owners see certain design elements on other web sites that they like so when they
hire a web designer to create their site, they want these same design elements incorporated
into their web site as well.
A knowledgeable web designer will try to steer them in the right direction; away from the
things that could hurt the success of their web site. There are also the designers that are
not knowledgeable in the areas of building functioning web sites and just go along with the
owners' wishes. What is bad about this is that personal preferences are involved in the
creation of a medium that needs to have usability for all.
The owner pays for it twice, they pay for the web site itself and then pay again when their
visitors leave that same web site. Of course, the users that visit the web site pay for it as
well because there is another web site online that is not suitable for the masses.
We can help you with an existing web site
You may already have a web site that may be experiencing problems. Whether
they are design related problems, not generating traffic, or you do not know what the problem
is; you just know the web sites performance is not what it should be contact ProHQ
for help and consultation services
Are
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